Adding Anchor Text To Your LinkedIn Profile Web Site Links


This is an update on a YouTube video blog I produced and shared on November 2, 2011. Part of this article (in quotes) is an actual transcript of the video.

Today I want to talk to you about adding links to your websites on your LinkedIn profile. A lot of the profiles I see don’t even have any links to their websites shown at all on their profile. Or, some are only using the generic or the default categories that are listed.

LinkedIn Profile Highlight Box With Web Site Links

LinkedIn Profile Highlight Box With Web Site Links

If you notice, mine have keywords, or at least descriptions of where they are going to be linking to, to entice them (visitors) to take that link. And you have up to 30 characters max to work with. To change this if you have generic links to your website right now, make sure you are in your edit profile window and click on “edit” next to the websites.

Note:  That ‘edit’ button has been replaced by the pencil icon.

Or click on < Edit Contact Information > at the lower right of your profile highlight box to open the box. Then on the right, click on < Websites > pencil icon (shown to the top right below).

LinkedIn Custom Web Site Anchor Text 01

LinkedIn Custom Web Site Anchor Text 01

Mine (above) as you can see, are complete. I cleared the third entry line (below) to show what you would see when you enter the default window. Notice there are only two text boxes open on that last level, as versus three on the two above.

LinkedIn Custom Web Site Anchor Text 02

LinkedIn Custom Web Site Anchor Text 02

Open the menu (the upside down triangle) and scroll down to ‘other’.

LinkedIn Custom Web Site Anchor Text 03

LinkedIn Custom Web Site Anchor Text 03

Click on < Other > and a third text box opens to allow you to add your descriptive (or anchor) text. Again, you have up to 30 characters to describe.

LinkedIn Custom Web Site Anchor Text 04

LinkedIn Custom Web Site Anchor Text 04

If this is a new addition, then you also add the URL (address). Click on < Save > and voila you have given your visitors some descriptors for your websites or your blogs.

LinkedIn Custom Web Site Anchor Text 05

LinkedIn Custom Web Site Anchor Text 05

This might entice people to actually click to see what’s on your site rather than using the generic and default “Company Website” wording.  You are thus saving them time and adding to your trustworthiness by doing so.

According to Wikipedia:  “The anchor text, link label, link text, or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines.

Learn more about networking and marketing your small business click on LinkedIn.

LinkedIn Marketing Help For Small Businesses

LinkedIn Marketing Help For Small Businesses

Connect with Michael on » LinkedIn | Follow Michael on Google+ »

Tags: , ,

2 Responses to “Adding Anchor Text To Your LinkedIn Profile Web Site Links”

  1. Jack goldenberg Says:

    Mike,

    You continue to have the most useful and easy to follow information on LinkedIn on the Internet. Also, I like your new Web site design. Jack

  2. MikeyBlog Says:

    Thanks again Jack….

Leave a Reply

Notify me of followup comments via e-mail. You can also subscribe without commenting.