7 Steps To Small Businesses And Executive Job Search Success

Here are my main takeaways (others call them hacks) from my LinkedIn networking and marketing presentation at the Barrington Area Public Library this evening – March 25, 2015. These are applicable whether you are trying to market your small business and increase revenues or looking for that ‘C Suite’ position.

1.  LinkedIn is About Building Relationships

I am strictly interested in a long term return on my time investment.  Hey, that’s the way I’ve always done business and I have seen the rewards come from it.

Unless you have a BIG budget (and most of the businesses and people I deal with do not), LinkedIn is not a place to try to either mass market, advertise or sell directly to others.  You may get short term results but you will turn off many more than you sell.

This is social business. It’s like doing business while playing golf.

2.  Your Need To Understand Search and How Important Keywords Are

I think perhaps it is my background in search engine optimization that separates me from most of the other local so-called LinkedIn experts and gurus.  LinkedIn is a search engine just as Google is.

The same search principles apply.  Only it is easier to implement and get quicker results on LinkedIn than it is on Google.

You must therefore understand how to determine and diagnose the keywords you are using as they compare to both your prospects and your competition to succeed.

3.  Determine Your Plan Before You Start Your Strategies and Tactics

Ask and answer these questions:

  • Who is your target market?
  • How will you find them?
  • How will you connect with them?
  • How will you engage them?
  • How will you be perceived?

4.  It’s Not Who You Know, It’s Who Your Connections Know That Counts Most

You want evangelists to spread the word about you.  That’s what we refer to as WOMA or ‘word of mouth advertising’.

If you do not understand this is the way to build businesses that last, please go back to #1 above and start all over again.

5.  Your Brand Is Simply Your Online Reputation

Use the places on LinkedIn that best establish and project your image or your brand.  This includes written content as well as images. Optimize your:

  • Profile Picture
  • Headline (Tag or Slug)
  • Background (Hero) Image
  • Social Proof Statements
  • 50 Skills
  • Sections
  • Rich Media Files
  • Recommendations

6.  Increase Your Visibility And Stay Top Of Mind

According to some studies it may take up to 20 ‘touches’ before you close a sale.  The higher the ticket item, the more touches closing a sale entails.

Sharing updates, participating in group discussions and publishing posts are a great way to gain exposure and stay top of mind.

If you have a company, sharing updates on a company page is also a must do.

7.  Find Target Markets Using Advanced Search

LinkedIn is a database and therefore allows Boolean search parameters.  Here is a list and learn how to use them.

  • Exact Phrase – Enclose in Quotes – i.e. “Michael Yublosky”
  • Exclude a Particular Term – add NOT (in caps) – i.e. sales NOT manager
  • Include one or more terms – add OR (in caps) – i.e. sales OR marketing
  • Two or more terms option to use AND
  • For complex searches, add parenthesis ( )
  • Wildcards (*) are not allowed on LinkedIn

Download the 7 Key Takeaways for Small Businesses and Executive Job Search Success on LinkedIn slideshow in pdf form.

Business Target Maketing

Help For LinkedIn Small Business Target Marketing

3 Steps To Take For Google To Find A Small Business Web Site

GoogleMark Lieberman (a fellow SCORE Chicago volunteer) and I are collaborating together and writing some helpful guides for small business owners and entrepreneurs. Our aim is to help you understand Web marketing a little bit easier.

This pdf is our first effort.

In it we talk about three steps you must take as a small business owner or entrepreneur when launching your Web site.  If your site is already up, make sure you go back and correct course if they are missing.

Using a Web developer?  Check to make sure he or she has included.  It is, after all, your responsibility to “inspect what you expect!”

The three steps to help Google and other search engines find your Web site are:

  1. Add an XML sitemap to help Google and other search engines find and index your Web site.
  2. Register for Google analytics so you have some measurement criteria.
  3. Also register as a Google Webmaster which provides additional information while they monitor good (and bad) activities on your site.  They even send you “danger’ alerts of malicious problems.

The information within is also an integral part of my library, chamber of commerce and business seminars and work shops. It is also found within the Google pages on this site.

Feel free to share it with your friends and associates.  3 Steps To Take For Google To Find A Small Business Web Site

DIYWebJEM for Help With Google and SEO

DIYWebJEM for Help With Google and Search Engine Optimization

Connect with Michael on » LinkedIn | Follow Michael on Google+ »

WordPress Tutor | Export Tool Is Not A Great Backup Option

Part 3 in multi-part series.

WordPress Export Tool In Admin Panel

WordPress Export Tool In Admin Panel

I have used the WordPress export tool to successfully move Web sites and blogs from a WordPress.com site to a hosted WordPress.org site several times over the past five years. I have even used it to migrate WordPress.org sites to a new Web host. It is especially good when using a new theme.

It is precisely for that last reason it is not good for doing a backup of your site (although it will do in extreme conditions for lack of another plan).

The reason is clear. It is time consuming.

When you use the Export Tool as a backup plan, you will have to reinstall your theme, change all the default settings, set up your home page, background, header, widgets and any custom coding you may have done. …Continue Reading

WordPress Tutor Says | Read WordPress Advice About Backups

Part 2 in multi-part series.

Will Your WordPress Site Crash and Burn?

Will Your WordPress Site Crash and Burn?

Be prepared for the worst case scenario which would be your WordPress Web site or blog might go down.  Whether it is an accident, or some hacker purposely being nasty, or a server failure, whatever.

This informative article on WordPress Backups (by WordPress) explains what your WordPress Web site consists of – the basic files and your database. It answers some questions, provides alternatives and even provides instructions. Links to plugins and tools are also supplied.

For you less adventurous, my next post will talk about some alternatives to backing up your WordPress Web site or blog I found that work.

Photo image by Capt. E.G. Malindine, No. 5 Army Film & Photographic Unit [Public domain], via Wikimedia Commons.

Read Part 1: WordPress Tutor Says | Back Up Your Web Site Or Blog

Or continue to Part 3: WordPress Tutor | Export Tool Is Not A Great Backup Option


Learn more about WordPress.

If you need help with administering your WordPress Web site or blog I offer WordPress personal coaching and tutoring.

DIYWebJEM For Help With WordPress

DIYWebJEM For Help With WordPress Web Sites and Blogs

Connect with Michael on » LinkedIn | Follow Michael on Google+ »

WordPress Tutor Says | Back Up Your Web Site Or Blog

Part 1 in multi-part series.

USB Flash Drive Backup

Back Up Your WordPress Site

If it’s important – back it up. If it’s really important, back it up twice!

I try to teach that lesson to others. And sometimes the message is heard and applied. Sometimes it is not.

Take Mary (real name withheld to protect me) for instance.

Back in the ‘olden’ days I suggested, and my company provided, Mary with a used external back up hard drive to store important files and documents. Mary diligently stored the back up copies on the supplemental drive.

However, the entire message apparently was not correctly conveyed. Me bad! …Continue Reading

Apply These Good Lessons From WWII To Your Small Business

Richard Duchossois, owner of Arlington Park Racetrack, was featured in an article in yesterday’s Daily Herald on the front page. The article commemorated the 70th anniversary of D-Day.

Geoge S Patton

Lt. Gen. George S. Patton, 1943

Mr. Duchossois served under General George S. Patton (pictured here as a Lt. General earlier in 1943) during the Great War. Duchossois shared some of his insights as gained from his WWII experience. He used these principles to build a business empire which includes his $2 billion dollar private company.

I want to tie this all in to a webinar I watched on Thursday, June 5th. The subject matter was how consultants can escalate the fees they charge clients merely by asking for a higher investment through a step-by-step process. Note: This is not news to professional consultative salespeople!

Additionally, the webinar presenter said the principles do not apply in the request for quote (RFQ) market. There low bidders usually win. It also does not work well with small or medium sized businesses. There the businesss are striving to produce sales on limited budgets. …Continue Reading

Alert To Heartbleed Password Security Issues and WordPress

Who's Guarding Your Passwords and Web Sites?

Who’s Guarding Your Passwords and Web Sites?

Several serious issues surrounding Internet security have raised their ugly heads once again in the past several days if you are unaware. Amongst the greatest concern is, of course, Heartbleed.

Major websites use an encryption method to transmit data users want to keep secure.  Computers sometimes send what is called a ‘heartbeat’ signal to check if there’s still a connection at the other end. This week it was reported hackers found a way to send phony messages and trick the computer at the other end revealing secure data. …Continue Reading

LinkedIn Publisher Accepts Michael Yublosky As A Blogger

Wow!  I just applied for early admission for LinkedIn Publisher a few days ago.  The news of my acceptance came as a ‘Pop Up’ message on my profile last night.  (I should kick myself for not doing a screen capture!)

LinkedIn Publisher Icon

LinkedIn Publisher Icon Near Far Right

I now have a “pencil” icon in my “Share an update” window.  It is just to the left of the paperclip (attachment) icon.

I told Ely and Jack (Judy was at her mahjong Thursday night event and unavailable) and started researching all of the available help files on LinkedIn.

Thoughts of “what should I write my first blog on” raced through my head.  I made notes.  I talked with Ely about my initial decision to talk about networking.  This is in light of our recent launch of Chicago Speed Networking and Judy’s and my first E-book which is now in draft stage.

And, of course as usual, I decided to let the thought process percolate over night as I do (or should do) with all new opportunities.

This morning it came to me and I just finished the first draft to the LinkedIn Publisher blog which I hope to submit later today.  I asked Judy to review it and give me her thoughts.  She also commented:  “You can’t send Jack everything” to review.

I will not divulge my subject matter here, but it is a common theme I trumpet throughout my LinkedIn workshops and seminars.  I will show however you the graphic I designed for it (below).

LinkedIn Crossword Solution - diywebjem.com

LinkedIn Crossword Solution – diywebjem.com

As always your comments and suggestions are welcome below.

You can also apply for LinkedIn Publisher before the entire population is rolled out. Click here for the guidelines. You will be asked for two sources for online publications.

Michael

LinkedIn Marketing Help For Small Businesses

LinkedIn Marketing Help For Small Businesses

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March 24th Edition – LinkedIn Small Business Updates

I sent this email out to a group of friends earlier and wanted to share these updates with you as well.

I know I am a little early this week with my two-week tips newsletter.

For those of you who do not know, I formed a “super LinkedIn users (and wannabees)” breakfast group which meets monthly. If any are interested, please contact me. We meet on the 3rd Tuesday, monthly, in Buffalo Grove, IL.

Last week I conveyed these three LinkedIn updates to the group for discussion –

LinkedIn Showcase Pages

LinkedIn Showcase Pages

1.  LinkedIn Publisher will soon allow all LinkedIn members to publish their own blog articles on LinkedIn.  Prior it was for a select group of Internet dignitaries and public figures. Right now it is being rolled out to “heavy users” of LinkedIn.  And, along the lines of other LinkedIn innovations – this is a gradual roll out and generally server based (depends on which server your particular profile resides on). So keep your sites (pun) set for your invitation.

2.  LinkedIn made it easier to connect with people in their upgraded “Who’s Viewed Your Profile” window (under the ‘Profile’ menu on the top navigation bar).  Also on the suggestions for connections under the people you may know windows.

3.  Your “Skills” are now ‘drag and drop’ enabled (once more, as it was in the beginning…).  This means if you want to emphasize a new or under performing, skill you can move it up to attract more endorsements (ugh!!!!!!) . Or the opposite, bury one you really do not do anymore. You need to be in your “edit profile’ window to enable.  Note: I still think recommendations are more important.

and the bonus offering…

4.  I know I have been fervently pitching launching company pages on LinkedIn, as in many prior cases and in all of my LinkedIn workshops in the greater Chicagoland area. This is especially true for small business owners. We now need to downshift, drop a gear or two, and ‘pivot’ our course.  LinkedIn has done this to us many, many times before if you recall.

LinkedIn is retiring the Products and Services tabs in favor of  the newer ‘Showcase’ page format on company pages.  You will still be able to edit existing tabs (don’t be surprised if they eventually eliminate these features as well). This too is a gradual server based roll out.

Learn more about LinkedIn or click on a LinkedIn category on the right sidebar to view other blog posts.

LinkedIn Marketing Help For Small Businesses

LinkedIn Marketing Help For Small Businesses

Connect with Michael on » LinkedIn | Follow Michael on Google+ »

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Adding Anchor Text To Your LinkedIn Profile Web Site Links

This is an update on a YouTube video blog I produced and shared on November 2, 2011. Part of this article (in quotes) is an actual transcript of the video.

Today I want to talk to you about adding links to your websites on your LinkedIn profile. A lot of the profiles I see don’t even have any links to their websites shown at all on their profile. Or, some are only using the generic or the default categories that are listed.…Continue Reading