From Wikipedia: ‘The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller.‘
What Makes You Different Or Unique?
A brand is also used in terms of people, job seekers, consultants, etc. as a ‘Label’ or ‘Description” as well as the way to differentiate yourself or set you apart. In sales we have an acronym for it, USP – or Unique Sales Proposition. Here are some general videos about branding I think are useful. I do have some comments to add to each, however. (C’mon, if I didn’t have something to add, it really would not be Michael publishing this page!)
This one is about personal branding. Although lacking audio and very simplistic, the message is very clear. I especially emphasize establishing a personal Web site. Social media sites are tools, like smart phones and iPads. Additionally you do not control these Web Networking tools, others can change the rules to their liking. Therefore, each Web Networking tool should and MUST point to where you live and conduct business – a Web site. Get them there so they can take the next step – whatever your ‘Action Step’ may be. Even job seekers should post an extended Web presence through a personal Web site. Visit my tutorial site for setting up a free resume or portfolio Web site.
Very, very good, if you can translate this from a “sales’ position to your goal:
This one is a little long and a little dated, and I object to some of the information and want to emphasize parts of it. Will return when I have more time to do so.