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Do It Yourself Web E-Marketing

Success Formula: Common Sense + Knowledge + Resources = Traffic = Sales

(847) 634-6535 Buffalo Grove, IL 60089

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information or Website evaluation, contact MikeY!
Dedicated to helping solo-entrepreneurs, mini and micro-business owners

successfully E-market your business on the Web.

Remember our simple Formula for Successful Marketing on the Web!

Common Sense + Knowledge + Resources = Traffic = Sales

Let JEM Consulting Group Help Your Dreams Blossom into Reality!

According to Wikipedia, Web analytics (or statistics) is the “measurement, collection, analysis and reporting of Internet data for purposes of understanding and optimizing web site usage.” Simply stated, this means measuring results to make sure your site is working for you. You must start to measure your Web generated sales results if you are here to increase your business.

Before you start an E-Marketing campaign you need a base point to start measuring results. You need to know where you are and where you want to go. Your starting point is where you are now, and your goal is your desired outcome. As you proceed further with your strategy, you need to measure to determine your progress along the way. How else will you know if you are reaching your goals?

When you do something in your E-Marketing campaign you have to determine if it has a measurable effect. You need to know if you should continue and reinforce your efforts, or abandon ship and try a new tactic. How do you know that now?

Measuring sticks include sales of products and services, as well as sales trends and comparisons. This includes recent past history, as well as long term history. Some of the things you should measure are:

Web generated sales as versus local sales (if applicable).
Unique visitor hits.
Web pages browsed by visitors
Entry and Exit pages, Bounce Rates, Time Spent on Site, etc.
Telephone and email inquires.
Separate local advertising, referrals, as well as Web based sources.

You must try different strategies, experiment, analyze to improve, then try other strategies. When you try something different see if there is a significant change in any of the previous results. Some strategies are short term, while others are long term. Most will probably fail but some will work for you. If you keep on trying, you will find the key that works and brings your desired results. When you find that key hit it hard, and continue hitting it!!!!

There are Web challenges facing you today in the competitive economy. These techniques work for us, and they can work for you! Your next step is to understand the basic concepts of Search Engine Optimization and to insure your site meets minimum levels.

Google Analytics is a wonderfully free way to start on the road. Make sure you know how to insert HTML Code on your site’s pages Also check with your Web Host for any statistics they may offer.

You Must Know Where You Are

...to Know When You Get ‘There’