Why do 39% of all businesses have a blog?

What do they know that you don't?

Blogging is not just writing your memoirs. In my opinion blogging is the best and least expensive way to E-Market your business. Blogs build backlinks to your Website. And, as we have seen, backlinks mean better search engine results, more traffic and more sales.

What else can you accomplish by blogging?

Promote unique features of your business or “what makes you different” from the rest.
Engage your customers, or potential customers, directly.
Establish you as an expert on your subject.
“Tag” keywords in your articles to attract prospects who may not otherwise know your company or business.
Readers can read older articles that might not be available to them on your Website.
Customers can subscribe to anything new that comes out so you invite them to come back and visit for more information, and more sales.
Make money through advertising or affiliate marketing.

Dynamic vs. Static

Search engines look for fresh content on your site and blogging provides it. Blogging turns your site into a dynamic one instead of a static site.

Fresh content = a dynamic Website.

Stable (unchanging) content = a static Website

Search Engines like dynamic Websites!

Content is King!

Always remember when you write a blog or guest write, CONTENT IS KING! You want to be informative and give people a reason to read. Be accurate and use spell check and if possible grammar check. Ask a friend or associate to “proof” read it before you submit it. And, whatever you write about, do not undermine your own blog by giving away your choicest tid bits!

E- Marketing Tip

Promote your business by guest blogging with non-competing businesses in your market niche , or competitors in distant market places.

Firstly, your name and your Website will soon appear on numerous sties in the same market niche, but in different areas. Since people search for information in various ways they may see you in multiple locations. They will start thinking of you as an expert. Once they look to you as an expert, they may purchase your product or service, or recommend you to someone who may. As a secondary ego booster, your Google hit list will expand when you search yourself!

As in article writing, make sure to get (and allow on your blog) a short bio with a link to your blog and/or Website. This provides a backlink. You can limit the length of the blog as well as the number of links to your partnering blog writer. Ask the same in return. Track comments and be sure to reply where appropriate.

Download our free article (requires Adobe Reader):

Blogging For Small Businesses – Adding Content and Driving Traffic to Your Website

See on our Web Tools page for recommendations. For more information about blogging and how to’s, including tips and tricks, contact Mike Y or call (847) 634-6535.