www.diywebjem.com

Do It Yourself Web E-Marketing

Success Formula:  Common Sense + Knowledge + Resources = Traffic = Sales

 

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(847) 634-6535                                                                           Buffalo Grove, IL 60089

Considerations in

Starting a Website

I realized something after this site had been published for several months  -  I left out out a big category I needed to talk about. So, since this is a work in progress, I will eventually discuss the following four general topics.  I will add information, downloads  and links as I  develop them.

My Small Business Do It Yourselfers’ Guidelines to Getting Started on the Web Rev 1 is a start.  If this daunting task as outlined does not scare you after reading, then continue following along...

 

1.  The Purpose or Goal of Your Website:  

What is the reason it will exist?  What are you hoping to gain?  Your goals?

Getting Started on Your Website - A Checklist (Part 1 of 2)

 

2.  Basic Structure of Your Website:

What types and how many pages will it have?  In what order will they be placed?  How will someone navigate or find their way around your site?  Will you need photos?  Videos?  Podcasts?  (See #3 download)

 

3.  Development of Your Website:

Will you need custom graphic art work done?  Do you need an expert to develop the site or can you tackle the development and maintenance yourself?  What is your budget for this work?  What do your competitors’ sites look like?  What do you like about or dislike about Websites you visited?

Getting Started on Your Website - A Checklist (Part 2 of 2)

 

4.  Marketing Your Website:

You MUST listen to Google and establish yourself as a Google Webmaster.  Follow what they teach about optimizing your site for Search Engine results.  This is what we call SEO, or search engine optimization.  Here is a handy guide.

Setting Up A Google Webmaster Account Rev I

In my opinion generating sales is the main reason for a business Website, so I initially started here.  The secret to boosting sales on a Website is to generate qualified traffic, lots of qualified traffic.  You cannot just put up your and expect the world to beat a path to your door.  You have to let your customers and prospects know where to find you.   I will eventually discuss target niche marketing, writing good content, securing backlinks (hyperlinks to your site from another site), etc.

Inbound versus Outbound marketing is an overview of  this topic.  I developed a Power Point Slide Show I will shortly post on a popular sharing site.  Once it is up I will be back here with either a link or an embedded file on page or some where else on this site.  Until then, here is an Adobe pdf file for you can download with the text. Adobe Reader or better is required to view it.

Outbound vs Inbound Marketing or How to Attract Qualified Prospects to Your Website

 

For no obligation individual mentoring and tutoring

information or Website evaluation, contact MikeY!
Dedicated to helping solo-entrepreneurs, mini and micro-business owners

successfully E-market your business  on the Web.

 

Remember our simple Formula for Successful Marketing on the Web!

Common Sense + Knowledge + Resources = Traffic = Sales

 

Let JEM Consulting Group Help Your Dreams Blossom into Reality!