Just this past week Pepsi announced they pulled their Super Bowl advertising after a 23 year run. Last year’s advertising time ran about $3 million on average for a 30 second commercial. Pepsi was one of the largest advertisers and bought several minutes of time. Their advertising dollars will focus in a new direction. One that is mostly online.
Perhaps the Web is the new “Pepsi Generation!” We will see if Coca Cola marketers agree or not. Certainly, small business owners and managers should grab onto this, especially with all the FREE Web e-marketing opportunities that abound.
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