Chris Brogan, if you do not know of him, is a well respected and highly successful blogger, speaker and Internet marketer. Yesterday he wrote a very interesting blog entitled Do One Thing Very Well on his Community and Social Media blog
Chris discusses a famous coffee shop in the French Quarter of New Orleans in the story. They make a little pastry and powdered sugar delicacy called a beignet, which is what the Cafe Du Monde is famous for.
Brogan’s central message is about expanding business or ‘bumping’ it up. The owners instead of franchising or using outlets, stick to their core product and experience. They come up with new fillings or variations such as mini beignets.
The article wraps up with: “How do you evaluate the products or services you offer? What makes you decide what to do with regards to your brands? And when you turn that lens on you, how do you fare? (My answer: not so well. I’m a jumble.)” Ed. note: I sincerely doubt that last item in parenthesis!
Chris posted his blog on Saturday around noon. At 8:30 A.M. today (Chicago time) I was the 37th commenter. Why? Because he has a great following. I commented as follows:
“Sticking to what you do best is the same message I try to convey. The question I frequently raise in discussions on that subject is an old story I heard. (Source unknown or unremembered.)
“A basketball coach was asked his theory in this scenario. If a young basketball player is an excellent right handed dribbler should he/she strengthen his right hand dribble, or develop a left hand dribble? Not many can do both equally as well. So the answer was continue to strengthen the right hand dribble.
“As time marches on, and the player matures and ages, aspects of the total game may change. Losing a step in driving to the basket may mean the necessity to develop a better jump shot. Not many star major league baseball players are switch hitters. Not many Chicago Bear’s excellent punt and kickoff
returners make excellent receivers.”
What do you do best in your business? What separates you from the crowd? What can you do your competitors cannot do? Figure that out and promote what makes you different, not the same, and understand one of the main keys to successful e-marketing.
Any comments on either article? And I don’t mean spamming – I have my spam filters set on this blog and have to approve every comment, so don’t bother unless you talk about the article and meaning to you!