Small business DIY marketing, local search and more and more businesses on the Web were three items in a recent article that caught my eye. Anita Campbell wrote about them in her Small Business Trends blog yesterday, entitled “10 Small Business Trends and Opportunities”.
Small business marketing does not have to be fancy. No $250.00 an hour SEO and marketing expert required. Just common sense and keeping an ear to the concrete, or listening to your customers.
Ms. Campbell writes: “Small businesses are becoming a group of do-it-yourself marketers.”
“Implications: Decide what makes sense to do internally, and what to hire out…. And if you are a marketing agency, look at packaging up your expertise into online apps, to scale your marketing services and serve the growing do-it-yourself market.”
Judy’s numbers do not lie. Her local results expanded through her Web presence. Although somewhat of a surprise at first, I realized why it happened.
“It’s becoming easier for customers and prospects to find and interact with vendors and providers locally, using the Web… Location-based applications, local listings, local search — have gotten “smarter” and made big strides in the past year.”
Implications: “..claim/update all your local listings in search engines such as Google and Bing… Optimize your website for local traffic. Offer discounts and coupons to local customers…”
Yes, the Web is getting crowded. More and more businesses are saying “Me Too!”. But a lot of them just spin their wheels and waste a lot of time and money. They need to learn the How To’s of Web E-marketing.
“Today there are far more websites online than there were 3 years ago…Three years from now there will be even more competition for online eyeballs.”
“Implications: Don’t delay — develop internal expertise in online marketing and online technologies for marketing. Shift more of your marketing spend online. Get outside SEO / SEM help, too — don’t make the mistake of thinking SEO is easy. It’s not voodoo, but it is a specific skill.”
Anita Campbell is the CEO of Small Business Trends LLC, a media and information company. Her popular website is regularly noted as a rich informational resource. In 2005 and again in 2008 the site won the Forbes “Best of the Web” distinction for small business blogs. The site also has been highlighted or profiled all over the Web.
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