Anyone who has ever sat with me or attended one of my workshops or seminars, knows I preach certain fundamentals. Generally I take a formula or step by step approach and teach the fundamental associated building blocks in a logical order. I am left brained and that is the way I function. (I leave social amenities to my charming bride.)
Note to G.G. (although he will never read this post I am sure): Sorry, GenX or Gen Yers….cannot throw everything at you at once to sift out the relevancy. I need to know you understand the “big” picture.
Perhaps that is why Web SEO marketing seems easy to me after 3-1/2 years of study. It is based on math and logic. The initial problem is wading through the information over load to determine who is right out there. Too many charlatans and snake oil salesmen. Do you have the time to spend as I do/did studying this process?
I will no longer work with Website owners who will not first insure their site is search engine optimized. Just as this is a primary step for newbies getting their first site published. For any E-marketing done with off-site SEO can not fulfill its potential without this vital step. I have literally stopped campaigns because I felt business owners were wasting their money on my efforts.
After a site is optimized for search engines, I feel the first step to promote or market it is through a business blog. And there is no finer blogging platform available than WordPress.org for doing so. You can read more about this on this blog’s WordPress page.
I don’t pay much credence in Website statistics as long as business is good and continues to be. However, I did some updating of our Websites over the weekend and through Monday. Wow! I was remiss in optimizing Judy’s main site. Perhaps because her do-it-yourself sites are doing so well.
After the projects were completed, as well as I could (still having a problem with a page on the main DIYWEBJEM site), I checked our Web host statistics as well as Google Webmaster information and rankings. Robin would have said: “Holy Blogging Batman!”
Since installing two on-site blogs, our visitor hits have doubled! And Judy is again taking lead as #1 Google results for non optimized keywords. This is a side benefit of rankings for keywords we optimize!
So for anyone wanting help getting started on a blog, whether WordPress.com (free) or a self hosted WordPress.org, please contact DIYWEBJEM. I can also help teach you the nuances of blogging for business – it is not keeping a diary! SEO and Social Media (i.e. blogs) is about generating traffic and sales comes from traffic. Or, don’t you get it yet?
Any thoughts, comments or questions?