Yesterday ComScore released its results for viewers watching videos. In the report they stated there were over 30 billion (yes, with a ‘B’) videos watched. Google sites accounted for 13+ billion of those views, or 43.2% of watched videos.
The press release went on to say “…178 million U.S. Internet users watched online video during the month. Recently launched in December 2009, Vevo (which includes viewing from the Vevo channel on YouTube) attracted 43.6 million viewers in April, representing a quarter of the U.S. online video audience.”
Further, those 177 million unique viewers averaged 170.5 videos watched. Google sites accounted for 136+ million of those unique viewers who averaged 96 videos watched.
What’s the point? Is there a market for your video message among these viewers? I would venture to respond affirmative!
ComScore is a leader in measuring the digital world and provides intelligence. Rear the rest of the press release.