I couldn’t sleep this morning. I ate too much last night at dinner and it kept me up most of the night. So I got out of bed and headed for my usually haunt, the computer. I scanned a few e-mails and looked at some RSS feeds. Then I came across this hour long video from Matt Cutts of Google.
Most of you who follow me, or have heard me talk, know I strive to make Google happy. After all they are number one in search engine queries. They command an extreme large percentage of all US and worldwide searches. So I hitched my star to Google some time ago and have thus far not been disappointed.
If you do not have the patience to watch the full hour, I will summarize some of the better comments. It will, however, take several posts to go through them all. And if it sounds like one of my presentations, something we discussed in a personal sit down or something I try to keep pounding in as one of the three foundation pillars, please do not be surprised. I thought it might just make a difference coming from an authority figure such as Matt Cutts.
Just who is Matt Cutts? The opening paragraph of Wikipedia’s article on Matt states: “Matt Cutts works for the Search Quality group in Google, specializing in search engine optimization issues….He is well known in the SEO community for enforcing the Google Webmaster Guidelines and cracking down on link spam….Cutts also advises the public on how to get better website visibility in Google.”
Gosh, that’s good enough for me!
One of the first excerpts I picked out early in the video is: “Tip number one. Put text on your page. Tip Number two. Think about what users will type when searching for your services and put those words on the page.”
Sound familiar? The first two pillars of my foundations for building a successful business Web site are –
#1. Think like a search engine. Figure out what people will type into a search engine query box to find your site or a competitor’s site. Go to a Starbucks or Panera and offer to buy coffer to a complete stranger with an open laptop for a few minutes of help. Or ask your mother, or other similar person in your life.
Do not tell them your name, URL, address or any other identifying information. Just describe what you offer or do in keywords. See if they can find your site, or a competitor’s site. You are on the right track if they do!
#2. Narrow down your target market based on the research you do for those and similar keywords. Are there opportunities to market those keywords, or brand them? Then build the content of your pages around those keyword phrases. Make separate pages for each of your products or services and use separate, relevant keyword phrases for each page.
First in a series. More to come.
See the second in this series: Use WordPress For Your Web Site – From Googles SEO Web Site Advice