Using Social Media to promote your Web business is the third pillar in my three step process to successful marketing on the Web on a shoestring budget. I try to share what I know about do it yourself E-marketing on the Web using free Social Media tools. One such avenue is posting videos. This requires taking photos or video clips, basic video editing skills and a lot of time.
Gideon Shalwick is a blogger I follow and have learned much from. He shares information much the same as I do. I watched his YouTube video this morning about how to make money video blogging and wanted to share it with you.
Worth noting in his comment are.
Affiliate Marketing (about 3 minutes into video )
Gideon talks about videos creating a stronger bonding with your audience. A goal is to develop a trust relationship. With regard to affiliate market (or commission marketing) he advises to recommend products (or services) you would try yourself. The key ingredient is only promote things you both believe in and would use yourself.
M: I strongly believe people buy from people they know, like and trust. I use the services and have read the books I recommend and affiliate with.
Create Your Own Product (about 4:30 minutes into video)
Becoming an expert in your field and creating a product is another step in furthering your results. It brings instant credibility and allows you to make more sales. It takes the level of trust to an even higher place.
Advice On Starting A Blog (about 5:58 minutes into video)
M: This was the part of the video that really jolted me and put in into perspective and strong advice that I will pass on to others. I kind of fell into it by luck!
Gideon advises to first figure out what you want to do. He then cites five things business people have to do to become great, not just good. Among them he refers to the Hedgehog Concept. (M: This is derived from the book “Good to Great” by Jim Collins.)
Combine the following three elements in common to develop a niche.
- Something you are passionate about,
- What you can become very skilled at doing, and
- What you can make money from.
Then create good content about or so you become an authority figure (M: and develop a following!) This should include video marketing to get noticed and drive visitors to your channel.
I hope you appreciated his comments as I did. I look forward to your comments. Join the Discussion!