Networking is a never ending process of spreading the world about your business. You must dedicate yourself to continue networking forever, or at least as long as you wish your business to remain viable. Social networking on the Web uses available social media sites to speed up your efforts and allow you to reach more targeted prospects more quickly.
True business networking is another aspect of your advertising and marketing efforts in promoting your business. There is often also a social satisfaction realized just from meeting with and networking with other people. It may appear that you merely spend more of your time networking than dollars invested in traditional marketing. Or, so you may think.
Do you consider the cost in time spent based on your average hourly rate? Lost opportunities? Travel? Out of pocket direct as well as indirect expenses? These can quickly add up to a significant investment. And often events turn out to be duds! You spend a great deal of time and effort yet realize little or no gain.
Within the general small business community sales and sales inquiries are currently depressed except for a few isolated success stories. Most people and businesses no longer have the luxury of vast amounts of disposable income to make non-prudent purchases. In many cases price alone becomes the ultimate criteria for vendor selection.
Competition is fierce since so many businesses are stressed as they struggle just to survive. The traditional methods of advertising, marketing and networking do not bring the same results as they did just a few years ago. We are all inundated with sales pitches and advertisements. Frankly we turn most of them ‘off’.
Social networking gives you the benefit of spreading the word about your business products and services through the use of free social media sites. This is where networking on the Web starts streaming through the overcast clouds as warming sunlight raises and refreshes our spirits. You can target where your prospects spend their time on the Web and join the discussion. Learn how to use the many tools available to you. Once you see the light and correctly apply the principles, you will save you time, effort and investment as well as provide a better ROI (return on investment).
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