My education in publishing Web sites and e-marketing began over four years ago. At that time I started working on my first Web site as a hobby. I promoted Judy’s (my fantastic bride of 33 years now) party planning business A-BnC Parties and More. My goal was to see if we could increase her sales to offset future expenses. There were to be higher medical insurance premiums after I retired from my full time job as a professional consultative salesman.
One of my hobbies at the time was making slide show videos and converting our families’ old 8mm movies to digital. I was still working with Windows Movie Maker. I even anticipated doing this after I retired to stay busy and earn some part time income. By chance I discovered a fantastic selection of how to videos on YouTube when I was searching for some information. (Since then the number of tutorials and help videos available on the Web have expanded exponentially.)
Judy always catered to the do it yourself market. One claim to fame came when we did a presentation at the Indian Trails Public Library several years back. The library asked if they could video tape our presentation. We had to give up all rights and we agreed. Little did we know the impact. Judy and I were named ‘Best of the Best’ and the video was broadcast for years over the local cable system. People would stop Judy in stores and ask if they had see her on TV! This eventually led to demonstrations in many other libraries for which she was paid.
After discovering the YouTube video tutorials, I decided to try video marketing her business. She now has over 40 instructional videos on the Web. Ten of her videos have high enough views that Google invites us to revenue share by adding advertisements to each of them. I decline, respectively, since I want to channel people to Judy’s sites and not have them click off to a competitor’s site.
Yes, we realize our videos are not exactly commercial grade. I confess none of her videos went viral. But her message gets across to do it yourselfers on shoestring budgets. Her business started some 20 years ago on a similar budget and made a profit from year one. Videos truly made a significant impact on her business once I found the key and her target market.
I recently started a YouTube channel to demonstrate to you the impact video can have on WEB marketing. There are inexpensive high definition cameras and easy to learn software available. It will be easy for some of you to learn and more difficult for others. But video marketing is one of the best tools available to get your message across. And it is free. People will relate to you more readily if they see a real person standing behind a product or service trying to honestly present their message to them. Let your personality and expertise stand out from your competition.
Hopefully some of the lessons we learned can be passed on to others in time of need during this recession. Get more DIY tips and hints sign up for our email RSS feed for notices of new blog posts.
Stay in touch, please. I would be delighted to answer your questions and learn of your comments.