Thought you might find this social media company interesting … what they offer their clients. I was particularly impressed with their Facebook games/contests as a way of going viral on the web. http://www.socialups.com
Thanks for the suggestion and link. I briefly looked over the site and feel they have a lot of good information, especially on their blog. I do not believe that any one “fits all” solution allows companies to go viral however. But I especially liked the lead on their most recent post:
Social media, in the hands of the right people, has the potential to explode the profits of a business organization. Unfortunately, in the wrong hands, businesses can destroy their brands along with their reputations. As a business, you cannot simply set up a Twitter account and “play it by ear”. You must follow the unspoken rules and play according to the program. Those businesses who have experienced great success understand the differences between offline and online campaigns and they utilize the right resources to “divide and conquer” the social industry.
My contention is most people and small business owners do NOT know the rules of the game and merely use social media as a sales pitch, thus damaging their reputation. That is why I teach and coach self employed small business owners to avoid some of the pitfalls. I want them to avoid the costly mistakes I made at the beginning and put their efforts on steroids so they come out of the gate running.
So, I agree wholeheartedly with the next sentence:
Contrary to what most people think, social media is not the place to implement an advertising campaign.
I would entertain comments and discussions about this or any other of their posts. I even signed up for their RSS feed. (I would also suggest you and others who read this sign up for mine.)
This is obviously a high ticket item from the spokesperson and names they roll on their landing page. It is also a multi-faceted offering making it difficult for a newbie to comprehend. Will the claims of a company up on the Web less than one year hold true, however?
I do not favor this delegation approach as a do it yourself advocate of time over money versus pay per click ads or paid for assistance. I am also very
cheap frugal and tend not to put all my eggs into one basket. This approach might make sense to a company large enough to generate sufficient sales as they may understand the use of delegating responsibility to lessen their burden or to generate further sales. But it also then becomes mechanical and not personal. But that is the nature of larger companies.
My usual word of caution is called for here. Before anyone ventures into social media marketing, the foundations of the business must be in order. I start a series of articles on target marketing tomorrow (first article already written and scheduled – oh the beauty of WordPress!). Targeted niche marketing is the basis of a small business plan for which social media is but a tool that leads to fruition.