My boy Gary V. does it again in this short video blast! He is, as you know, a firm believer in the use of social media to promote and market your small business. I am in that same boat along with Gary as well. Vaynerchuk suggests we believers part ways with non-believers by saying: “See You In 2015” as we follow our separate paths. The implication is perhaps they will catch up to the trend towards social media by then, but I doubt it! Witness the tail end of the marketing curve – called the laggards.
Vaynerchuk puts his own special spin on the matter which I love. He accuses those people who can not see this revolution as lacking “entrepreneurial juice.” Although he claims he respects them (their opinion?), he goes on to say:
“But the fact of the matter is if you don’t see where these things are going. If you don’t realize the ROI (return on investment) that’s being created by one on one marketing that actually engages with you and the end user, then you are just not living in 2011 with any kind of ability to project where the world is going.”
Wow! How about taking someone down a peg or two dozen!
This attitude reminds him of the late 1990’s and early 2000’s when some people still had not bought into the digital revolution. Heck, it reminds me of the mid 1980’s where I had to convince the management at National Guardian to allow me to purchase the first PC brought into the company!
I agree, it is worthless trying to convince anyone of the value here. You can lead a horse to water but can you make a small business owner give up his/her ways of doing things? If you, as a small business owner or manager, won’t look at some of the samples, won’t evaluate some of the results, if you won’t talk to similar small business owners who have indeed benefited from social media marketing, and are not willing to at least test the waters, albeit, perhaps we will See You in 2015!
Note: For you youngsters out there, when Gary talks about “Drinking The Kool-Aid” he refers to the Jonestown Massacre. In 1978 over 900 members of the Peoples Temple committed suicide by drinking Kool-Aid laced with cyanide, allegedly offered up by their leader Jim Jones. Jones’ followers were so heavily engaged in their beliefs that they either believed it was only Kool-Aid or were willing to follow him to their death. They just could not contemplate the disaster towards which their world was headed. What a loss! What gullibility!