As small business owners we have powerful tools available to us to open up dialogues with prospects and customers. We can get feedback and shift our position to better meet their needs. After all, isn’t that why we are in business?
This tool is called social media and it resides on the WEB. Yet too many poo-poo the idea. And, worst of all lots of marketing companies see social media as just an arena to continue to bombard us with advertisements.
Read Richard’s take on this at New Media Marketing: “Branding Is Not Dead…”
I especially like his quote:
“Are brands dead ? Hell no ! Just ask Starbucks, Apple, MINI, BMW, Nespresso, Minute Maid among others. They have adapted to the changing product and brand marketing landscape while others simply have tried to offer discounts to keep people brand loyal. They are listening to and, hold onto your hat, actually talking with consumers via social media. OMG !? You mean that they actually understand that brands are media today ?? Yes.”
After all, social media is merely digital networking without the face to face, or belly to belly scenario. Or, you can just pay me $100.00 when you come join me at the coffee shop for a chat.
Your views on the subject matter?