I was privileged enough to recently view a webinar from Guy Kawasaki called “Semper Social, How To Enchant With Social Media” courtesy of Mari Smith, Social Media Keynote Speaker and Trainer. Guy is currently a venture capitalist and according to Wikipedia: “..was one of the Apple employees originally responsible for marketing the Macintosh in 1984.” and “is also a well-known blogger, who trades on his association with Apple.” He also has authored some 10 books.
Guy details some 12 attributes in the webinar you should always use if you want to enchant prospects and customers with social media. Some of them I do not qualify for and some are even a little too sophisticated for me. As I do, he bases the webinar with three pillars (if you know me, I have four!) of success. These included:
1. You have to be likeable. Guy claims you can’t be enchanted by someone you do not like. Being likeable to him means having a great smile, being dressed appropriately to your audience and being a positive kind of person. Well, I think only my wife Judy would claim I have these attributes, but they are hidden, really hidden.
2. You have to earn people’s trust by first trusting them and also trying to help them. And the burden, he says, is upon you to trust others first. He points out three companies that trust their clients. Amazon.com which allows people to return e-books within seven days, and Zappos.com which pays for shipping both ways on any shoes purchased. Nordstrom is the third with their return policy. That sounds more like what I try to accomplish by opening up to people first. And,
3. The third pillar is to be great! You have to enchant people with great products and services! Good features and functionality are integral parts of great products and services. Great products and services alleviate peoples’ pain. In addition, great products and services must be intelligent, complete, empowering and elegant. I know what I do is great in that it produces tangible results and small business people can use the techniques I teach to become great in their own right, as well.
I will continue with insight into Guy Kawaski’s how-to’s to enchant people through social media in a future blog article.