I saw this discussion in the Chicago Business Owners LiNC group, a small sub group of Linked N Chicago (LiNC) I belong to. I stumbled upon it on LinkedIn earlier today and it aroused my curiosity. The title was: “How do you maintain confidence through the “dips” as an entrepreneur?” followed by “All entrepreneurs ride the emotional roller coaster of highs and lows. What helps you to spend more time in the middle?” My response, after several other comments, was –
“Sorry to disagree, but you cannot wait for the ‘dips’ to dive into the pool. One must look at the role of an Entrepreneur through the eyes of a professional sales person. One of the basic principles of being a salesperson (retired) is we control our own destiny and must market ourselves at all times, whether in a peak or in a valley period. And, it is much easier to market and sell when the adrenaline is pumping during a time of accomplishment. Confidence spreads throughout your entire being.
“Sometimes waiting too long is way too late and your competitors have already taken advantage of the higher ground. I think most business people waited too long and now are in catch up mode. But the beauty of being a small business person, gives you the ability to move much more quickly than the giant companies (alumni) who must wade through layers of decisions makers to get things rolling.
“I recently discovered a client was ranking #3 for some keywords I was not marketing for her. The keywords I was targeting had a relatively small results range, about 300,000. She, of course, was a major player in those keywords. Yet calls, and sales, were coming from another, untargeted arena. After some basic keyword research I discovered a #3 ranking out of a search yielding over 300 million results! I saw the weaknesses in the competition and you better believe I jumped on that rocket ship!”
That is a closed group, where published discussions are not searchable by search engines. (I cannot furnish a link since you must be a member to view the discussion.) Also, comments must be approved for some unknown reason since I have been a member for a while. In essence, this will be published on the Web before that comment is approved (unless they reject a maverick’s approach!) and published in a closed environment.
This is a sample of how to become seen and visible on the Web. You add to the conversation in social media. You ask a question or answer one; you take a stance pro or con. You do not denigrate and you do not self promote; instead you add to your credibility and professionalism. You dazzle them with your brilliance and not baffle them with your B.S. Make a point through story telling, not lecturing. You hope to draw people who may be interested in learning more about you and starting a relationship, and perhaps engaging your services. After all, social networking on the Web is the same as face to face networking, except in writing.
Why do I love networking and marketing on LinkedIn? Just click to view my LinkedIn page and see.