Yes, we see all the bad news as the US market went down, way down yesterday. And as of this writing there is a slight gain on Friday. Hey, U.S. payroll rose in July. A bank may be charging companies to keep money in the bank because there is so much of it (money)? Seems weird and feels like the same roller coaster ride we’ve been on lately and probably will continue to be on in the near future.
Dire news on the business and employment fronts on housing, job layoffs, municipal and state agency cut backs. My best friend has turned into a monger of doom? Is the sky really falling? Well it’s getting really stressful out there, for sure!
So what do we do? Do we hang our heads in despair or work a little harder? Your choice. But let me tell you what caught my eye in all of this. To be short and sweet, I read the news that Kraft Foods is splitting into two publicly traded companies, such as others have done including Sara Lee Corp. and my alma mater Tyco Fire and Security.
The terminology used in the paper edition of this morning’s Daily Herald hammers home the message: “Kraft is the latest in a string…to separate its business to cater to different niche markets. As companies increasingly look for ways to drive growth during a difficult economic environment, there’s been a major shift from thinking bigger is always better to sharpening their strategy on smaller businesses that focus on group of brands.”
Wow, have they been attending my presentations and classes or what? Shall I sue for plagiarism?
- Google has enabled us to successfully target small niche markets
- differentiate yourself from the competition and find your unique sales proposition (yes you actually have to sell yourself!)
- define yourself through proper selection of keywords
The message rings clear. Whether you are a small business owner or manager marketing on the Web or an unemployed job seeker attending one of my presentations or reading up on my free material, take heed. If big business is finally recognizing the trend to “become more focused”, when will you?
Get on board the love train, cause if you miss it, I feel sorry, sorry for you!
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