I came across this discussion in a LinkedIn group I belong to which was started by Dr. Joy Poskozim, a Chicago dentist. I was impressed since I have been on LinkedIn for a few years and think this is the first discussion I saw started by a dentist. I even congratulated her on her work, in public on LinkedIn.
The article itself was of some interest to me and was named ‘Should dentists screen for diabetes?’
In general the work and the presentation as well as the effort are very good. And I really think the logo is extremely cute, even for a guy – guess my female side is coming out again. (Please don’t hate me when and if you read this Dr. Joy.) But, under the surface they all (except the logo, of course) need a more targeted small business Web marketing strategy and a deeper look at search engine optimization factors. I am positively convinced the results in terms of visitors, likes, and Google search engine results, etc. would be greatly improved.
But, what do I know, I only claim to know a little about search engine optimization and using free social media (there I go again!) for marketing on the Web.
O.K. Mikey, what’s the point to all of this?
If young professionals in small businesses are already starting to sense the benefit, and hopefully experience the results, of using social media or Web networking (still trying to break the habit, I am) as a way to promote their businesses, why can’t you? Oh yes, I know there is fear of the unknown, a hesitancy to change and there is, of course, a need for a time and dollar investment. Early to bed, early to rise, work like hell and advertize!
Not everyone can be as fortunate as Judy and A-BnC Parties and More and myself to rely solely on Web networking. However most can surely benefit from either staying in touch, making new contacts, getting questions answered, etc. It is worth the effort, believe me it is.