The latest LinkedIn Blog post arrived in my email early this morning. Aaron Bronzan officially announced the “Improve Your Profile” button (highlighted in yellow below). When clicked, it opens a suggestion tool. This tool has been available in Beta for a while if you have not noticed. The blue box (shown below in the second picture) appeared when you were in your ‘Edit Profile’ screen.
LinkedIn installed a mathematical formula, or algorithm, to search your profile and rate whether your have completed it or not. It then prompts you with missing areas or suggested sections to add more content. This is important to those of you who do not take full advantage of all the available sections to promote yourself. It also appeals to some of you who constructed your profile a while back and have not been aware of all the changes made, some very recently.
The tool is personalized to your profile, not generic. I tested it. It did ask me whether there were other positions I wanted to add as job history. My personal strategy is complete with what I reveal. I list three jobs covering 29 years and emphasizing how I brand myself – as a salesman, as a small business Web marketing specialist and as a WordPress tutor.
Using step by step questions, it leads you through the process and provides input areas. It also introduces you to newly added profile sections which you may not be aware of. (I am happy to announce I must be up to date since the Employment history was the only area in which I was prompted.)
LinkedIn Is Your Online Professional Identity or Brand
Aaron rightfully states in his commentary: “Your LinkedIn Profile is your online professional identity; it helps you connect with others and be found for career opportunities. LinkedIn members with a complete and up-to-date profile are much more likely to receive new professional connections and messages, which can lead to a new business deal or a dream job.”
I testify to the truth in his words, especially as a small business owner who networks and gets job opportunities through LinkedIn connections and publicity. Another big benefit of LinkedIn is it boosts your visibility on Google searches. It has an extremely high page ranking and attracts a lot of visitor traffic and links to its site. All this add up to attractive displays in SERPS, or search engine results pages.
If you need help with your small business marketing strategies or using LinkedIn and other social media in your job seeking tactics, please contact me, Michael Yublosky, The Web Professor, or call 847-634-6535. Read more on the pages I dedicate to LinkedIn including more tips and hints.