No, I am afraid I cannot use Plato’s principles to show people the light of Search Engine Optimization since, by my nature, I would violate his principles and I do not know how to (see 2nd paragraph below) in light of certain personal traits. Some of Plato’s teachings include (and I paraphrase from old notes):
- Much of what makes us happy in life is really a pipe dream or a false perception (a.k.a. illusion)
- You walk on thin ice when you try to tell people to their face what they believe in is wrong
- Do not expect people to recognize the truth when they read it, see it or hear it, we are all skeptical
- People may fight to the death to preserve their lack of knowledge
- Use a long term empathetic strategy if you have any hopes of helping people overcome their illusions
Well, I guess I cannot use Plato’s teachings since I always admit I am the antithesis of charm, devoid of tact most of the time and tell it like it is out of a quest for truth with regard to my passion. So, if the Emperor is indeed naked, I feel I have an obligation to yell: “The Emperor has no clothes!” (ode to Hans Christian Andersen). This probably stems from my personal lack of patience. I gave up thinking I had all the time in the world in 1974 when I had my first experience with cancer. Then again in 2002 when the doctors thought I had lung cancer. The initial prognosis for both of these medical events was dim. Thus the spirit to “Do it NOW!” arose, as well as “If now me, then whom; if not now, then when?”
I also preach that success on the Web is based on speed of reaction, as well as knowledge, but then again on to the real story… Andale! Andale! Arriba! Arriba! (ode to Speedy Gonzalez, the fastest mouse in Mexico, and Mel Blanc) with the literal translation of ‘Get up and get moving!
I am in a discussion thread on LinkedIn right now where someone is seeking advice on starting a blog in a group for non-profits. (I administer a Web site for a non-for profit group close to my heart, pro-bono.) It is a closed WordPress group, specifically WordPress Blogging For Non-Profits, so you probably cannot gain access to the thread.
The discussion wavers between WordPress.com and WordPress.org principles, which to the novice may be difficult to understand. See my WordPress page if you care to read further. And I cannot comment on some comments offered by others since Plato would roll over.
The following opinions (opinions are free as versus advice which you have to pay for) of mine are targeted at both those seeking direction as well as those giving their opinions on that thread, as well as to everyone else (hopefully) who reads this blog post:
Calling out to all of you who blog (or even have Web sites without a blog, which is a mistake, again in my opinion). Are you trying to be entertaining (ode to good buddy Jack, the creative director of the Happy Meal and doctor of humorous spinnology as well as writer of 10 Minutes of Brilliance)? Are you just writing your memoirs or a diary and do not care if anybody else reads it (ode to “Julie and Julia”)? Well stop here then.
But do continue on if you are trying to help build your business, or build your brand (reputation) or if you are seeking employment. Warning, there are some steps to the process called attaining your goals, it’s like going back to school for some advanced education. It’s also called ‘paying your dues’. And success does not come overnight, unless you happen to go viral (but I would not bank on the promise of being a lotto winner theory).
The first step is selecting the right publishing platform, which I know is WordPress. How do I know it? Trial and error. (This site is published in HTML, ugh! This blog, and where I spend most of my time, is WordPress.) So if you want to experiment for 2-3 years as I did, and make too many mistakes while spending a lot of time doing so, go right ahead and be my guest. This, of course, also includes selecting the right URL, right theme, right host, both with the proper support and tutorials, developing your publishing skills, using graphic arts and photo manipulation, etc. And most importantly some decent writing skills with a good spell checker. (Note: I am sure I left out a few important details and sometimes fail to proof read my own megillahs.)
The second step is finding the right niche, or target market by doing some research work. Whatever you are selling, and believe me, we all sell, if no one wants your products or services you are not going to sell your products and services because people are not going to buy them. Try selling the idea of the necessity to change to a horse and buggy maker when the first automobile (rather horseless carriage) first belched black smoke and make horrible noises rolling down the unpaved, rut filled dirt roads in America. Oh, did I mention checking out the competition to see if you have a chance of even making a dent in that mountain while living on this earth?
The third, and most important step is to stop being invisible or rather, start making yourself seen and start making yourself visible to that target market you selected in step number two. Even if you have the greatest idea that people need to make their lives better and people actually WANT (emphasized because want or desired is much more important than need!) them, your idea may never get off the ground because no one ever knows about it because it was never properly presented to the right numbers of people in the right manner.
So, what am I saying in what I hope is not my long winded Don Quixote (again) soliloquy? Don’t forget about marketing! I repeat a very often theme – build it and they will come only happens to a few like Kevin Costner (Field of Dreams).
I can’t directly tell you what you are doing wrong. That violates the very foundations of sales and marketing, as well as Plato’s advice from ages ago. But if you are the least bit curious, I do invite to to explore item #4 on my Tips and Hints blog page.
Then you can read more and do it yourself (if you have nothing but time on your hands), or actually come back to me so I can help put your pipe dreams on steroids….