Gary Vaynerchuk has been missing off my radar as of late. He launches 2012 with a trilogy of new videos. On this first he takes the Ophray Winfrey Network to task for using Twitter to stuff a message down peoples’ throats by using the traditional push marketing philosophy. Rather platforms such as Twitter are to be used to start two way relationships with consumers.
On this second video Gary says there is no such thing as ‘social media’. It is just a phrase, a descriptor, that describes the current state of the Internet. Anyone who says they do not believe in Social Media is in essence saying they do not believe in the Internet. Vaynerchuk sums it up by emphatically stating: “If you bet against the Internet in 2012, you’re gonna to lose!”
To end this trilogy, Gary makes some bold predictions for what’s ahead in 2012. Dressed in a suit, of all things, in this video Vaynerchuk predicts:
- Twitter will launch an IPO.
- Facebook’s opportunity lies in mobile technology.
- He sees the downfall of RIM and Blackberry.
- He also talks about some smaller sites such as Pinterest, Foursquare (check ins) as well as boxmania (things are coming out in box from).
I guess we will have to wait another 364 (leap year – elections) to see if he is truly another Karnak alah Johnnie Carson.
Why Don’t Small Businesses “Get It”?
I just had another discussion again about Social Media with a friend and colleague over coffee yesterday. I don’t know why most small businesses don’t get how effective the Internet can be in attracting qualified visitors, and ultimately customers, to their Web sites by using the various platforms available under the descriptor “Social Media”. Yes, it is time intensive since there is a learning curve. But it is not rocket science either. It takes a basic understanding, some research work, and testing to determine where your existing and potential customers “hang out” on the Web. But once you do, by crafting a plan and committing to implementing it, one can reap a myriad of rewards.
I guess they’re too busy, or as Gary has said before: “They just don’t get it.” You must realize you will never get it until you try it out and gain some success.
Read more about my views on using Social Media.