Josh Braaten asks “Could your lack of knowledge of marketing fundamentals be holding you back in your career?” in his article entitled ‘Six Marketing Fundamentals to Help Advance Your Career‘ on Simply Blog. This is a blog for SimplyHired, one of the job search engines (see Job Search page) I suggest you subscribe to.
He lists six marketing philosophies and how to apply them to your career. He concludes the article: “Many marketing degree programs today teach these important principles. Apply them to your professional life to increase your odds of landing a job or earning that raise or promotion to advance your career…” I discuss all of them and more in my library and career training workshops. Braaten’s points include:
- A unique value proposition (UVP) or what we call a USP, for unique sales proposition, is quite frankly what differentiates you from the competition. You have to be specific concerning your skills and talents in your resume on LinkedIn profile to stand out from the crowd.
- Do you present a clear picture of what is your brand? This is also expressed as your passion, talents and/or strengths. How does you particular brand set you apart from the competition with your market? That is the market place in which you compete for your services or products.
- Study the target or objective when you prepare for a job interview. Look at their Web sites and social media presence. Try to understand the culture. Learn about and use word cloud generators as suggested in my classes to study their keywords and emphasis. If targeting with a resume or cover letter, restructure the keywords to meet the target company’s keywords. Certainly prepare for a job interview with these keywords in your vocabulary.
- Check out the competition (for the job you want). See what others in the same field are doing on LinkedIn and other social media platforms to promote themselves. Do not copy but learn from them and improve upon what they do.
- Substantiate your claims. Demonstrate value. Let others do the talking for you. Get recommendations on LinkedIn even if you have to give away your services for a recommendation in return. I do disagree with Josh when he says to reciprocate in giving recommendations. You do not want it to appear you are merely ‘trading’ recommendations, especially at the beginning when you have but a few.
- Get to know people and have them get to know you. Engage and share and ask for nothing in return. People buy from people they know, like and trust. You can’t barge onto the scene and make an immediate impact. Believe me when I say I know from personal experience it does not work.
Review Josh’s article at and my comments above. Then I’d like to ask: Have your overlooked any of these in constructing our resume or LinkedIn profiles? Do you have any comments or suggestions? Have any of these helped you in securing an interview or a job offer?