I really enjoyed this article on Forbes which reinforces what I have been preaching for a while. It talks about:
- Customizing your (Web) address (URL) with your name
- Adding Websites (if you have them)
- Summary, Skills,
- Experience and Education fields
- Recommendations and Connections
These same tips are used whether you are looking for a job or marketing your products or services. Here’s some places where I disagree or offer further suggestions:
- About adding websites – don’t add your customers’ sites if you are in sales!
- Maximize the amount of characters you have in the summary and specialties areas rather than shooting “for between 100 and 300 words”, and make sure the keywords for your targeted market or job search description are included. Research those keywords first before using industry jargon.
- You can add up to 50 Skills. These are keywords used in searched out your talents. Also keep in mind LinkedIn sends out updates as related keywords are added.
- You have 100 characters in your job title and 2000 in the description. Again use keywords in describing your job and what you did. If you had multiple jobs at the same company, break out into separate titles and descriptions.
- I do not recommend ‘”drafting” the recommendations. It probably will sound like you wrote it. You can however make suggestions to the person you ae asking for the recommendation.
- Raise specific instances, projects you worked on, etc., especially if you need to fill in some skill gaps where others have not recommended you.
- If I were looking for a job, I would want to connect with anybody who doesn’t look and act like a spammer. I would especially go after people, recruiters, head hunters, etc., with lots of connections. It’s not so much who you know, it’s who your connections know and whose those connections know. There are three degrees of separation which facilitate your job search and even marketing opportunities
Read the original article at “Make LinkedIn Help You Find A Job” by Susan Adams on Forbes by Susan Adams.