Social Media is rooted in communities (aka tribes, followers, etc.). Social Media’s mode of communications is digital rather than print or television. It is a form of ‘speed socializing’ in this, the digital era. Wikipedia says: “Social media includes web- and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.”
Think of Social Media in this perspective: after seeing a good movie or visiting a great restaurant, you might want to tell your friends about your experience. Or perhaps you want to share the birth of a new grandchild or first an upcoming marriage with relatives and friends; or photos of your recent vacation. Before you had to meet and whip out your prints.
Now you share photos or videos digitally via Facebook, sometimes instantaneously. Did you know recently the largest group grating to Facebook were women 55 years and older? This is probably mainly done in an attempt to keep in contact with their grandchildren who may be scattered across the U.S. and the world.
Thus Social Media is the digital socializing field much as a “cocktail party”, the “back yard bar-b-que”, “PTA event”, “little league game” or “community block party” was a primary social networking event in years past. It is now in present day and age that socializing no longer needs a physical location, it can be, and is, virtual.
Jennifer Williams discussed this concept in an online article entitled “When It Comes to Social Media, Think Tribal” viewable at Visibilty Magazine where she wrote:
“Social media is not new, at least not entirely. The technology that delivers and facilitates it is new. The social part is as old as humanity, dating all the way back to when we lived in small tribes, and even though we no longer live in small tribes, human design is based on that early environment…From reciprocal altruism to gossip, it is all driven by the purpose of keeping our species alive. Social interaction between humans is an innate, powerful, and sustaining force….When viewed through this lens, it becomes difficult to shrug off social media as a passing fad…”
Later Williams continued: “Social Media is a loose term for all things “social” on the internet to include blogs, wikis, video sharing (YouTube, Google Video), podcasts, social networking sites (Myspace, Facebook), picture sharing (Flickr), social bookmarking (Digg, StumbleUpon, Reddit), and now even social browsers like Flock…So Social refers to the ability to interact, and Media refers to the tools.”
In Part II I will discuss Social Media Marketing, or how I see small businesses’ place in the Social Media arena.
Read more about my thoughts on Social Media.
In the mean time, you thoughts and comments will be appreciated, as are your Likes and Shares and Tweets….