I wanted to provide more information for the class attendees for this evening’s presentation on Social Media Marketing for Small Business at the Skokie (IL) Public Library. The audiences in these types of talks can range from uninformed to experienced. Therefore it is difficult to meet everyone’s needs. I apologize if I was unable to answer your questions or solve your challenges.
I am also always caught between providing lots of information so people can get a sampling of the areas they are concerned with as versus shortening my talks and narrowing the focus and thereby missing some peoples’ needs. Since the two goals are mutually exclusive, especially since the field of social media marketing is always changing and evolving, here are screen shots of the majority of my content slides from this evening’s presentation. I did tell attendees they did not have to take extensive notes since this would be up online.
During my Social Media For Small Business presentation I try to present my views and personal experiences. I try to show studies and information from (those I consider to be) expert sources I follow on a regular basis. I also try to tell the stories of my B2B (business to business) and B2C (business to consumer) marketing success stories.
Small businesses need a plan and goals before engaging in a social media marketing campaign as well as a target market. Frankly we neither have the time nor the investment resources to waste. Most of us are too busy trying to run our businesses and live our daily lives. So I try to shorten the task from getting from Point A (where you are at) to Point B (where you want to go). Whether you use my services or not, here is an opportunity to avoid some of the pitfalls and mistakes I have made.
I am extremely angry with the charlatans and snake oil salespeople out there who are taking advantage of the naive and costing them hundreds and thousands of dollars. This is why I try to help with my pragmatic, conservative approach. Please due your due diligence and learn to ask the right questions before taking the leap or continuing. Trust nobody and nothing, not even m and my information, until it makes sense to you and you feel good about it.
I also wanted to share this great infographic.