This is an update on a YouTube video blog I produced and shared on November 2, 2011. Part of this article (in quotes) is an actual transcript of the video.
“Today I want to talk to you about adding links to your websites on your LinkedIn profile. A lot of the profiles I see don’t even have any links to their websites shown at all on their profile. Or, some are only using the generic or the default categories that are listed.”
“If you notice, mine have keywords, or at least descriptions of where they are going to be linking to, to entice them (visitors) to take that link. And you have up to 30 characters max to work with. To change this if you have generic links to your website right now, make sure you are in your edit profile window and click on “edit” next to the websites.”
Note: That ‘edit’ button has been replaced by the pencil icon.
Or click on < Edit Contact Information > at the lower right of your profile highlight box to open the box. Then on the right, click on < Websites > pencil icon (shown to the top right below).
Mine (above) as you can see, are complete. I cleared the third entry line (below) to show what you would see when you enter the default window. Notice there are only two text boxes open on that last level, as versus three on the two above.
Open the menu (the upside down triangle) and scroll down to ‘other’.
Click on < Other > and a third text box opens to allow you to add your descriptive (or anchor) text. Again, you have up to 30 characters to describe.
If this is a new addition, then you also add the URL (address). Click on < Save > and voila you have given your visitors some descriptors for your websites or your blogs.
This might entice people to actually click to see what’s on your site rather than using the generic and default “Company Website” wording. You are thus saving them time and adding to your trustworthiness by doing so.
According to Wikipedia: “The anchor text, link label, link text, or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines.”
Learn more about networking and marketing your small business click on LinkedIn.