Mark Lieberman (a fellow SCORE Chicago volunteer) and I are collaborating together and writing some helpful guides for small business owners and entrepreneurs. Our aim is to help you understand Web marketing a little bit easier.
This pdf is our first effort.
In it we talk about three steps you must take as a small business owner or entrepreneur when launching your Web site. If your site is already up, make sure you go back and correct course if they are missing.
Using a Web developer? Check to make sure he or she has included. It is, after all, your responsibility to “inspect what you expect!”
The three steps to help Google and other search engines find your Web site are:
- Add an XML sitemap to help Google and other search engines find and index your Web site.
- Register for Google analytics so you have some measurement criteria.
- Also register as a Google Webmaster which provides additional information while they monitor good (and bad) activities on your site. They even send you “danger’ alerts of malicious problems.
Feel free to share it with your friends and associates. 3 Steps To Take For Google To Find A Small Business Web Site