There have been some nice changes recently made by LinkedIn which can complement your marketing and sales efforts. This applies whether you are in business marketing products and services or looking for a new executive job.
LinkedIn Navigation Bar Changes
Have you noticed the subtle changes in the LinkedIn navigation bar? The old navigation bar is pictured at the top with the new one below it. I noticed these three changes, have you?
- The Home button was moved to the far right of the navigation bar, next to the search box.
- The ‘Work’ drop down menu and
- The ‘Learning’ link to the training library were switched.
Simple LinkedIn Search Box Filters
Speaking of the Search Box, a new, easier filtering process is now available to enable you to search for connections and do some sales prospecting.
The composite below shows the following steps:
- When you place your cursor in the search window
- A new link opens to ‘Search for people with filters’
- When you click on the link it opens the filter option window (to the right) which includes the following filters:
- 1st, 2nd and 3rd level connections,
- Keywords (First name, Last name, Title, Company or School),
- Connections of (type in a name of a 1st level connection),
- Locations, Current companies, Past companies, Industries,
- Profile language,
- Nonprofit interests and
Before you needed to actually start the search process and switch to ‘People’ before the filters appeared. Plus some of the filters are new and enhance your search capabilities. This provides you with additional ammunition to target people on LinkedIn you wish to start a conversation with.
Starting That Conversation Is Easier
Sometimes just starting a simple casual conversation and opening lines of communications can reveal big opportunities in sales. When is the best time to do so? LinkedIn will let you see who is online and available. (Much like instant messaging for instance on Skype.)
LinkedIn will visually indicate when someone is currently online with a green dot next to their profile photo (see image to the left). Note: I have not seen this on my connections as of yet but sometimes it takes a while for all new features to roll out.
A white circle within the green dot (see image on right) means your connection is on mobile and will be notified of your message.
According to LinkedIn: “…if you’re busy and don’t want to be interrupted, that’s no problem.” You will have the option “… to pick how your status is displayed and who can see if you’re available.” You will manage the options in your settings to indicate who can see when you are available and who can not.
An additional nice feature will alert you to a relevant connection when your are looking for a job or looking at a company page. Sometimes it is beneficial to have an inside contact to assist you in getting ahead in your career. I know it has helped me in the past when I was job seeking.
Suggesting Specific Messages You Are Open To
Take advantage of this new feature (which I have seen on the LinkedIn mobile app, but not as yet on my desktop personal profile). You can select up to three topics you are interested in getting a message for.
As you can see (image to the left), I have selected:
- Advising companies,
- Contract & freelance projects as well as
- Paid consulting.
Other options include:
- Grabbing coffee,
- Joining a non-profit board,
- Mentoring and
- Pro bono consulting & volunteering
The tools are there and of course are only good if you make use of them.
For LinkedIn coaching and training, feel free to contact me at 847-634-6535, or use the Contact form (click below).