I was discussing LinkedIn with a potential client Sunday morning during a Zoom meeting. She asked my impression of her performance in a video I had seen of her with yet another client.
I was frank and told her I really wasn’t paying much attention to her during that video. I was watching how my (other) client was doing.
Since we were Zoom, I suggested recording her 30-second elevator speech. Then I would provide some feedback.
After my review, she mentioned she was not prepared for her personal commercial. I agreed.
A remembrance popped into my head almost immediately. I shared it with her, and I will share it with you as well.
It must have been over 10 years ago. I was watching a live television news program late one afternoon. A reporter was broadcasting a live feed from Chicago’s McCormick Place during some sort of show. I think it was a hardware show.
The reporter had some time and probably was cued to extend the sequence. He turned and asked a man in the crowd surrounding him a question.
Bonsai Plants and Elevator Speeches
The man replied that he was an exhibitor at the show. He was displaying his bonsai plants at his booth.
However, instead of continuing on and ‘pitching’ his 30-second elevator speech in front of a live television audience, he paused and said: “Wait let me get one.”
He left, running to his booth while the reporter chose to interview someone else.
As the bonsai plant exhibitor came running back with a plant in his hand, the interview stopped and the news broadcast returned to the studio.
Always Have Your 30-Second Elevator Speech Prepared
There’s a lesson to be learned from this: Never, never, never be unprepared to give your 30-second (or 60- or 90-) elevator speech.
You never know who’s listening and what opportunities you may uncover. My old adage is –
Luck is when opportunity meets preparation.
Need help with your elevator speech? Contact Mike at 847.634.6535.
To learn more, see our Making A Good Impression Is Critical During An Online Interview page. The information there is equally applicable to small business marketing as it is to job seekers.