Let’s face it. I doubt whether we’ll all have the same rosy employment picture that we experienced just up until a few short months ago.
…leave a job, get a better paying job. Almost instantaneously.
…get recruited by a headhunter and say adios to your former spot. Overnight!
This might be true for some of you in high demand, expanding industries.
But certainly not for the majority. Not with unemployment numbers over 14% and going higher.
History Repeats Itself
I’ve seen it several times before.
Although I have been touting the benefits of using LinkedIn as part of the overall tactics for job seekers, the pattern rarely fails..
You’re out of work…you update your LinkedIn profile…you start networking and gaining visibility once more…
You land a job! Woohoo!
You stop networking on LinkedIn. You stop updating your LinkedIn profile. There is no need anymore…but comes a time…
You’re out of work…you lose your job.
You update your LinkedIn profile, etc.
Now the pandemic is upon us.
Many of you are still comfortable in your positions. You’re essential workers or you’re working from home.
While many are looking for work in these troubling times.
Sure, you say, it’s the lower-wage workers that are mostly affected. That is right for the present.
But the cracks are starting to show up. How long before that trickles up for you?
Marketing should be an on-going affair for most small businesses. Often it’s almost too late to see the water flow again once the spigot runs dry.
Networking Is An On-Going Event While You Are Working
Such is the case with networking on LinkedIn.
As long as you are working you should be networking and keeping your current profile updated with accomplishments, recommendations, media, etc.
It’s an ongoing process, much like breathing, eating, sleeping, etc.
More so the case if you suddenly find yourself out of work and seeking a job once again.
Don’t wait for that to happen. Start now, while you have the time.