LinkedIn is a search engine just like Google. I realized that when I came back to LinkedIn in early 2009.
At that time I was launching my consulting business in anticipation of retiring from the corporate rat race. It was also after I successfully marketed small business Web sites on Google for organic results using SEO and content marketing.
The similarities between Google and LinkedIn search struck me almost immediately. As a search engine, LinkedIn enables recruiters and companies to find candidates using designated search fields. (Google does not designate fields – it’s more complex.)
Your Keywords Are A Must
One of the most important search criteria fields used by recruiters in a candidate search is keywords.
LinkedIn assigns weights to certain fields on your profile. Their algorithms are influenced by keywords included in those most important fields. Therefore inserting keywords in those fields is also important.
These algorithms are but one factor in determining how high you appear in a search when a recruiter searches for candidates. Other factors such as activity on LinkedIn also determine rank. But that is the subject of another discussion.
The higher your results, the more likely your profile will be viewed. The more times your profile is reviewed, etc., etc., etc.
In short, the more correct fields you enter your keywords into, the better the chances of you getting found.
Notice, I emphasized the word ‘correct’. Let me state that for the hundreds of profiles I have reviewed, I must say most job seekers fail to understand this concept nor do they utilize it.
Use New LinkedIn Fields
LinkedIn has given us excellent new tools that I don’t see you guys taking advantage of. They are the “Open to job opportunities” and “Providing services” fields appearing in the bottom portion (shown above) of your profile highlight box.
Even when I see job seekers using these fields, I rarely see them maximized.
I surveyed my last 10 new connections. Only seven of the 10 had entries and NONE used both categories. I did not examine whether those with entries were maximizing the number of categories allowed.
These are fields where you can enter your keywords as selected from the offered selections. Take advantage of them.
Yes, it involves work. But by my own test results, I find some jobs I am qualified for having over 100 applicants. If I were unemployed I would have to find a way to distinguish myself from the crowd.
We are all caught in an era of high unemployment due to the current pandemic. Finding jobs for the 14.7% unemployed will be no easy task in the short term. And I do not believe it will get much easier in the near future.
I just talked to a recently laid off (yes, he too) job recruiter on Saturday. He told me job applicants increased by 100 fold just prior to his leaving.
Attention job seekers. You must use every tool at your disposal to get found.