I always favored, and still do, using Search Engine Optimization (SEO) to attain organic, free or natural results over paid adds or using Google adwords. It does take a longer time to attain results, but the rewards are longer lasting. Here are some favorite blog articles, slide shows and tips on your success in gaining results on Google search engine results pages (SERPs).
Here are the basics of how search works from Matt Cutts of Google:
My slideshow: How To Get On The First Page Of Google Small Business Guide
From Google, benefits of using Google Webmaster Tools
Google Authorship: Google is display author pictures and information about the authors in Google results in an effort (so they say) to help “users discover great content“. Learn more.
For local brick and mortar stores or those serving a geocentric territory.
From Consultant Killers (April 24, 2013): What’s the easiest way to help more local customers find your business?
Of course if you are not a do-it-yourselfer or just don’t have the time, as a small business Web marketing consultant we can help shorten the time it takes for you to get where you are to where you want togo. We invite your call at (847) 634-6535.