The basis for my reference to LinkedIn as a “Salesperson’s Nirvana” and treasure trove is, of course, the search tools that LinkedIn bestows even unto its Free memberships.  Nestled now squarely on top of the main navigation bar (in lieu of at the right) so it found more easily, is the pull down menu (see below) with the basic searches, as well as the “Advanced Search” which is the real gem.  Prior the “Advanced” search button was  flush right and completely missed by most.

LinkedIn Search Menu Pulldown Options

LinkedIn Search Menu Pull Down Options

Advanced People Search on LinkedIn

As you can see from the image above, your search options include:  All, People, Jobs, Companies, Groups, Universities, Articles and your Inbox. Changes occur frequently so don’t be alarmed if you do not see all, or if you see more options.  Advanced search works for People and Jobs search only.  It opens the window shown below.

LinkedIn Advanced People Search

LinkedIn Advanced People SearchTo the left are the main search boxes.  The add on filters are in the middle.  The eight premium service filters are to the right.

Boolean Search Logic On LinkedIn

I teach my clients how to mainly use the (1) keywords, (2) title and (3) zip code to target their searches using “Boolean” logic with free membership.  (Why pay for premium services if you don’t need them?) The following are the Boolean search operators that work on LinkedIn:

  • Exact Phrase – Enclose in Quotes, i.e. “Michael Yublosky”
  • Exclude a Particular Term – add NOT (in caps), i.e. sales NOT manager
  • Include one or more terms – add OR (in caps), i.e. sales OR marketing
  • You have the option to use ADD for two or more terms options but it should be automatic in strings
  • For complex searches you need to add parenthesis ( )
  • Note: No wildcards (*) are allowed by LinkedIn

I have added as many as 300 characters to the keywords field which can narrow your search to a defined target market.  Plus, you get to save up to three searches even with the free membership.  You even have several options on getting updates.

Confused? Don’t be. Let us help shorten the path and get you from Point A (where you are) to Point B (where you want to get to) faster.

LinkedIn Marketing Help For Small Businesses

LinkedIn Marketing Help For Small Businesses

Published:  February 18, 2014